Client
Bri-Chem Group of Companies
Services
Website Design
Brand Strategy
Identity Development
Search Engine Optimization
Digital Advertising
Collabs
Sarah Schulz Creative
Metric Media
Erica Rae
Bri-Chem is a leading North American chemical supplier serving the oil and gas industry. What began as a branding project has evolved into an ongoing marketing management partnership, showcasing our ability to deliver impactful results and grow with our clients.
Bri-Chem approached us with a branding challenge: unify six individual brands under a single, cohesive “branded house” approach. Each sister company needed to align with the parent company’s identity while retaining the functionality and clarity required for their operations in both the U.S. and Canada. Additionally, their online presence required modernization, including building a robust investor resource library and chemical product data sheets.

We created a scalable and easy-to-execute brand system that brought all six brands under the Bri-Chem umbrella. This unified identity ensured consistency across all touchpoints while remaining practical for the company’s diverse needs.
To introduce the new identity, we developed an internal launch campaign, including a video explaining the story behind the rebrand and its significance. This helped foster employee understanding and support for the changes.
We delivered all essential brand assets, including stationery, signage, and business cards. These materials followed the new guidelines, ensuring consistency and professionalism.

Our team redesigned six websites for Bri-Chem, including a feature-rich parent company website. Key features included a robust investor materials library and a user-friendly product and safety data sheet resource for engineers across the U.S. and Canada. We also provide ongoing updates to investor materials and product information to keep their content fresh. This saves Bri-Chem valuable time as our team ensures their website remains accurate and up-to-date.




We created high-quality branded promotional items, such as JBL wireless speakers and YETI mugs. The clean, minimal design has earned excellent feedback, making their swag highly desirable.
In the past year, we’ve executed an SEO and PPC program that has delivered exceptional results. For a wholesale organization like Bri-Chem, even two to three sales from digital marketing annually result in significant ROI.
